Service panel upgrade 200A
16 hr labor loaded $95, materials $1,800 at 1.25 markup, permit $250, 15% OH, 12% profit.
Price roughly $4,800–$5,400 depending on markup policy.
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Build a defensible price from labor, materials, overhead and your target profit margin.
Quote this job at
$1,333
| Component | Amount | Share of price |
|---|---|---|
| Burdened labor | $309 | 23.2% |
| Materials (at cost) | $420 | 31.5% |
| Material markup | $105 | 7.9% |
| Subcontractors | $0 | 0.0% |
| Permits & fees | $0 | 0.0% |
| Warranty reserve | $22 | 1.6% |
| Overhead recovery | $210 | 15.8% |
| Net profit | $372 | 27.9% |
| Quoted price | $1,333 | 100.0% |
Pricing structure looks sound
To price a trade job with a target margin, add direct labor (burdened hours × shop rate), materials with markup, permits and subs, then apply overhead and profit on top of that subtotal — or use your break-even revenue plus desired profit for the period. A job priced from wage alone usually ignores utilization, overhead, and warranty callbacks. Use the calculator to build line items and margin; adjust shop rate first if every job feels tight at the end of the month.
Important
Pricing below your break-even point loses money faster the more work you win. Run the break-even calculator before you set a rate.
The usual mistake is pricing from the wage you pay rather than the burdened cost of that hour. A technician earning $30 an hour costs the business closer to $42 once payroll taxes, workers' compensation, liability insurance, vehicle and benefits are included — and that is before any overhead recovery.
A technician on the clock for 2,080 hours a year bills far fewer. Drive time, shop time, warranty callbacks, training and slow weeks all come out of that. Overhead must be recovered across the hours you actually bill, which is typically 60 to 75% of paid hours.
A 20% markup on cost produces about a 16.7% margin, not 20%. Price against the margin you need on the selling price. The markup-versus-margin calculator makes the conversion explicit.
Once you know your average hours and material cost for common jobs, build a flat-rate price book. A water heater swap at $1,200 flat covers 80% of installations profitably and flags the 20% that need a custom quote due to access, code upgrades, or unusual configurations.
Direct labor hours × loaded labor rate + materials at cost × material markup + subcontract + permit + overhead recovery + profit target = proposed price. Toggle T&M vs fixed price to show contingency buffer.
16 hr labor loaded $95, materials $1,800 at 1.25 markup, permit $250, 15% OH, 12% profit.
Price roughly $4,800–$5,400 depending on markup policy.
2.5 hr, $120 materials, minimal OH solo shop.
Price $450–$650 — trip minimum may dominate.
Subs $38k, GC 15% coordination + overhead.
GC price ~$43,700 before profit — verify margin on subs per contract law in your state.
Loaded labor rate input should reflect your metro — national defaults are placeholders only.
Markup/margin math cross-check markup-margin tool; structure aligns with PB-10 pricing guides.
Counterpart bridge
Homeowners use the paired tool for benchmarks and questions before they hire. Align your numbers with what they are already comparing against.
Open Contractor Quote AnalyzerWe publish Contractor Quote Analyzer for the same decision from the customer side — use it to sanity-check how your bid will read against national ranges.
View Quote AnalyzerThe next decision usually follows directly from this one.