Review request template (email, SMS, QR)
A review request gives customers three ready-to-send channels — email, short SMS, and a printable QR card — after successful closeout, with timing and language that asks for honest public feedback without incentives that violate platform rules.
Generator
Fill in and export PDF
Complete the fields below and export through your browser print dialog to PDF. Nothing is uploaded to our servers — save the file where you keep customer records.
Review request
Your company · License —
Prepared for: Customer
Site: —
Document #001 · 10/9/2026
Valid for 30 days from date above.
Document
EMAIL SUBJECT: Thanks for trusting [Company] — quick favor? EMAIL BODY: Hi [Name], we finished your [project] at [address]. If we met your expectations, would you share a sentence on Google? [link] If anything is not right, reply here first — we fix our work. — [Name], [Company] [phone] --- SMS (under 160 chars): Thanks again from [Company]! If we earned it, a Google review helps: [short link]. Problem? Text [phone] first. --- QR CARD (print): Scan to leave a review · [Company] · Job #[ ] [QR encodes review URL] Leave on counter / magnet with thank-you packet.
Document prepared by the trade business named above. True Trade Path does not sell leads or placement.
Not legal advice. Customer signature: _________________________ Date: __________
When to ask
Send after punch is complete and payment is settled — not while a dispute is open. Best response rates are within 48 hours of a positive walkthrough.
Ask the decision-maker who experienced the work; property managers need a different tone than homeowners.
Platform rules
Do not offer cash or gifts for reviews — Google and others prohibit quid pro quo. You can ask; you cannot pay per star.
Route unhappy customers to private resolution first — public replies should be professional if they review anyway.
Required clauses
Not a contract — but consistency protects brand and compliance.
- Personalized customer and job reference
- Direct review link (Google Business Profile or preferred platform)
- Private feedback path before public review
- Company contact on every channel
- SMS opt-in compliance (where required)
- No incentive for positive review (policy statement)
Copy-ready clause library
Swap [brackets] before export; keep SMS under carrier limits.
Problem-first
“If anything about your project is not right, contact [phone] before posting publicly — we will make it right per our warranty.”
Reduces revenge reviews and shows good faith.
QR on job sign
“Optional yard sign QR only where permitted by HOA and local sign rules — not on every job.”
Avoids nuisance complaints.
Common mistakes
Automated blast texts without consent and incentivized stars are how profiles get suspended.
- Mass texting without prior opt-in
- Offering payment for 5-star reviews
- Asking while punch or payment is disputed
- Broken or generic review links